![]() ![]() If you run landing page software, maybe it’s when they set up an actual landing page or upload one to the web. What is the ultimate goal users want to achieve when using my platform?įor example, an “aha moment” for a non-artistic, non-technical user of your graphic creation software may be when they create a professional-looking graphic.What problems are they trying to solve?.Why did users sign up to use my platform?.So what you have to figure out is, “What’s the easiest path to get users back to that dopamine-induced ‘aha’ moment they felt when they first joined? What will keep them excited (or make them excited) about using my software enough so they stay on?”īefore you can answer these questions, you have to first figure out what your users’ aha moments actually are. When users sign on to try your app, they are focused on ONE thing - experiencing the result you promised them (as quickly as possible). If you remember anything from this article, let it be this. Users log into your app for the first time and within five minutes, the once dopamine-induced excitement downgrades to semi-hopeful with a twist of “What have I gotten myself into? I thought this was going to be easier.” You are attracting new users with your marketing copy, promising them incredible benefits when they sign on. Your marketing is stellar and your lead generation skills are on point. Mistake #1: Snoozing on the “Aha Moment” (wow em’ ASAP) If you want to create an epic onboarding process, here are three mistakes to avoid. ![]() What does an ideal, high-converting onboarding process look like? A good onboarding experience exceeds your customers’ expectations, gets high marks for engagement, and streamlines the activation process, leading to increased retention.Ī poor onboarding experience? Well, you don’t have to be a rocket scientist to know that it leads to early churn.īut the good news is that by avoiding some mistakes and implementing a few retention tactics, you can streamline your onboarding process and increase conversions. This topic is quite extensive and while there could be many reasons for your sub-par conversions, one commonality exists among SaaS companies who struggle with paltry conversions. It’s not uncommon for conversions to drop way below this. If you’re running a SaaS company, you’re probably among the thousands of companies who are only onboarding about 25% of their free trial users (if you’re lucky). Yet here you are investing time, manpower and resources into attracting more leads, only to have them move through an onboarding funnel wrought with more holes than a hockey net. Do you suffer from “revolving door” syndrome? You may feel like your product has a revolving door attached to it-free trial users leave as quickly as they came.
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